Kona coffee Essay

Kona burnt umber company is one of the largest coffee manufacturers in the state of hello. Their products be made in Hawaii and they kick in over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products. Strong place Corporate culture Products Political and Legal purlieu Great assessment in communicating the consume to be aware of not only American export laws, but Japanese import laws as well.Coffee Market Information about the numbers of coffee market was good in cover the increase in coffee consumption. Also how Japan has become the worlds third largest importer of coffee. pulverization analysis Marketing Objectives Marketing Strategies Excellent target market.Supply chain strategies Implementation Plan 1 2 Researching upscale stores, Partner with a local ad agency, and Promotions such as taste tests are excellent idea. Sampling is the best way to call forth a product. Me asurement and Control Strategies Surveys are a great way to gain feedback both positive and negative. Weak Points Situation Analysis Markets.Economic Environment Could go more into detail about reasons why expansion would be good in this market. How is Japans preservation? Distribution Competitive Environment Promotion Strategies A little bit weak on promotion. The biggest promotion should be social media. Missing Points Situation Analysis could stimulate gone more in abstrusity Main competitors are not summoned Product distribution missing Environmental factors Core fundamentals such as strengths, weaknesses, opportunities, and threats need to be slightly mentioned Mission statement is missing. Although I did find a valued quote on their web page The warmth of the islands in every cup. Distribution Could have mentioned how much is distributed to each store Also how much is sold online My Conclusions Although Japan is in its infancy in coffee culture I think it would be an excellent idea to offer Hawaiian coffee because Hawaii is seen as paradise. This analysis is missing in the report as well as Japans culture. They didnt mention the fact that Japans coffee shops serve as meeting rooms for businessmen to talk and by chance capture new clients.It is very important to understand origins of culture so as to understand how to promote new 2 3 products in the best way possible. They dont quit mention much about how brief japan customers visit a coffee shop and how to manage this problem.They would have to draw in and make the products attractive. It should be mentioned when Starbucks entered into Japan how it changed the views of coffee shops in Japan. It brought back a sit-and-have-a-chat sort of coffee consumption.References http//www. hawaiianisles. com http//www. japantoday. com/category/opinions/view/japans-coffee-culture 3.