Public relation strategy of AUstralia Federal Election Essay

Public relation strategy of AUstralia Federal pick - Essay Examplehas made use of considerable public relations tools, including new media forums such as Twitter and Facebook, offering both candidates more exposure in a large variety of divergent voter markets. This paper describes the key messages from both candidates, from Gillards focus on improving progressivism and touting feminist value as well as Abbotts more conservative policies on health care, environmentalism, and immigration.Both Gillard and Abbott fork up their own, unique perspectives on how best to move Australia forward should they be elected the new Prime Minister. Julia Gillard is ofttimes portrayed by Australian society and multiple media outlets as being far too sanctified to the interests of the Labor party, proposing upcoming policies centred around monetary needs over that of the tangible needs of the Australian people. This is interest criticism considering the socialistic values traditionally found in tho se characterized as centre-left. Gillards top priorities as Prime Minister include first economic growth, the improvement of education, and building national pride and potency in the 21st century (Kearney, 2010). In fact, said Gillard in a recent interview, Keeping the economy strong so that people can get the benefits of work was her main goal (Kearney, 2010, p.1).Gillard has also been criticized significantly for her lack of religious conviction, this being a self-proclaimed atheist, which has created concern with the countrys Church leaders and crimp citizens with strong religious principles. Despite this criticism for her values related to religion, Gillard attempts to strengthen her stern respect for these institutions when stating, My recital has been to be a big supporter. In terms of the work that the Catholic church does, that other churchesdo in our society, I am a big respecter (theage.com.au, 2010, p.2). This is a public relations effort to reinforce her values abou t the value of diversity and religious faith